One Size Does Not Fit All
The Northern Michigan Chamber Alliance supports funding for the Pure Michigan Campaign and is working with legislators across northern Michigan to find a permanent funding source for this award-winning advertising campaign. A permanent funding source will secure a large and growing sector in Michigan’s economy.
“Tourism officials and industry analysts say the campaign is paying big dividends for Michigan: 2 million visitors who wouldn’t otherwise have visited, spending $605 million. And between 2009 and 2010, the tourism industry grew by $2 billion, enough to generate an additional 10,000 jobs for Michigan, they say.” The Bridge
See the full impact of the Pure Michigan Campaign Here.
http://bridgemi.com/2011/11/pure-michigan-credited-with-605-million-gain/